Hi, I am Prativa Subedi

I am curious about why people adopt, hesitate, and stay with a product.

My work combines behavioral research, market analysis, digital product discovery, and project delivery. I use research and field evidence to understand product trust, retention, onboarding, and community needs. I translate what I learn into requirements, experiment plans, and implementation roadmaps.

20,000+Behavioral observations across six AI-trust experiments
490Field surveys informing website requirements
2,000+Direct community beneficiaries reached through project delivery
$50KCommunity budget managed from fundraising through handoff

Case Studies

AI ExperiencesExperimentationTrust Design

How should an AI persona earn trust?

Across 6 experiments, motion increased perceived humanness by 55% for human personas but did not improve trust in AI personas, challenging visual realism as the default trust strategy.

Read case study
DeliveryStakeholders$20K Budget

Delivering under real world constraints

Coordinated 15 sponsors, 50 volunteers, and a $50K budget to move community infrastructure from feasibility through field delivery and community handoff.

Read case study
AdoptionOnboarding100 Brands

Reducing friction for unfamiliar technology

A 100-brand audit and 13 consumer interviews identified value clarity, privacy, and ownership as key requirements for onboarding users to unfamiliar technology.

Read case study
RetentionBehavioral EvidenceLoyalty Signals

When usage masks fragile loyalty

A 3-phase study found that 73% of participants continued using a brand despite lower trust, revealing retention signals that usage metrics alone can miss.

Read case study

Relevant Experience

Aug 2023 – Aug 2026

Graduate Researcher, University of Michigan Ann Arbor

Digital Trust & AI-Enabled Experiences

Designed and analyzed six experiments on AI-generated personas, using controlled stimuli and 20,000+ behavioral observations to examine motion, perceived humanness, and trust.

6 experiments
20,000+ observations

User Retention & Brand Value Conflict

Led a three-phase research program that found 73% continued using a brand despite lower trust, identified three early signals of fragile loyalty, and presented the framework to 100 stakeholders.

N=1,105
73% continued use
Apr 2019 – Sep 2019

Marketing Intern, RK Associates, Kathmandu, Nepal

Website Development

Designed and administered 490 field surveys, coordinated 7 team members, and translated findings into website requirements and an implementation roadmap with development partners.

490 surveys
Website roadmap
Aug 2018 – Apr 2019

Project Manager, Child Education Nepal UK, Jumla & Rasuwa, Nepal

Community Development Initiatives

Led community infrastructure projects in Jumla and Rasuwa, coordinating fundraising, sponsors, volunteers, vendors, logistics, field execution, and community handoff. Managed $50K across both projects.

2,000+ direct beneficiaries
$50K across projects
Portrait of Prativa Subedi

ABOUT ME

I enjoy turning ambiguous problems into practical next steps. My approach is to clarify the question, gather the evidence that matters, align the people involved, and turn what I learn into a decision, experiment, or delivery plan.

I am especially drawn to high-friction moments when a promising experience is difficult to trust, understand, or use. That is where I believe thoughtful research and grounded execution can make the biggest difference.

Education

  1. Aug 2023-Aug 2026
    Master of Arts in Business Administration, Marketing

    University of Michigan, Stephen M. Ross School of Business

  2. Aug 2021-Aug 2023
    Master of Science in Advertising

    University of Illinois at Urbana-Champaign

Leadership & awards

  1. 2025–2026
    Communications Chair, Ross Graduate Student Forum

    University of Michigan, Ross School of Business

  2. 2025
    Rackham Student Research Award

    University of Michigan Ann Arbor

  3. 2022–2023
    President, Nepali Student Association

    University of Illinois at Urbana-Champaign

  4. 2022
    Earl M. Cummings Advertising Research Award

    University of Illinois at Urbana-Champaign

Get in touch

Let’s connect.

I am exploring full-time Associate Product Manager and early-career product roles. If you are hiring or would like to connect, I’d welcome a conversation.

EmailLinkedIn

Open to relocation across the U.S.